FAZ owner reflects on lifetime of food memories — East Bay Times

(Aric Crabb/Bay Area News Group)

Meals that create and stir up meaningful memories and eating as a whole-environment experience are critical to restaurateur Faz Poursohi’s decades-long success.

Although he appreciates a well-known San Francisco restaurant critic’s review in 1984 that said there was “magic” at play after he opened his first dining establishment, Caffe Latte, there is nothing mysterious about the rustic dishes and astutely designed atmosphere at FAZ Restaurants & Catering.

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